Witor’s mission has always been that of sharing their passion for chocolate with their own consumers, offering quality and innovative products for all tastes and perfect for everyday consumption.
Witor’s was founded in 1959 by Roberto Bonetti, who opened his first chocolate workshop in Cremona.
Amongst the first creations was “Boero”, a clever marriage of extra dark chocolate liqueur and cherry. This praline gained immediate success in the 60’s and 70’s: the product obtained great popularity and was distributed throughout Italy; something that was truly unique for products of that type and at that time; every bar in Italy had on its counter the famous “alberobello” display with the Boero wrapped in red paper, with the famous game in which you could win one every time you bought one.
Witor’s has moved on a great deal since then and its products are offered all over the chocolate world with winning and innovative solutions, in order to face up to the reality of an ever-changing market: from pralines (a market in which Witor’s is an undisputed key-player) to bars, snacks and biscuits, now distributed in more than 70 countries worldwide, with an annual production capacity of over 36,000 tons. It has however kept its tradition intact and still pays great attention to the quality of its products, together with typical Italian imagination and flair.