Cibus Connecting Italy successfully concluded its two-day event dedicated to Italian agri-food, held in Parma on 29 and 30 March 2023. The event, organised by Fiere di Parma, achieved positive results in terms of exhibitors' participation and visitor turnout, showcasing the resilience and creativity of the sector that has successfully overcome the challenges of the pandemic. Over 20,000 F&B operators visited the stands of Italian food companies, including 1,500 international top buyers, of whom 250 were invited through the incoming programme of ICE. Exhibiting companies reported satisfactory business volumes, confirming the success of this edition of Cibus Connecting Italy.
A key factor contributing to the event's success was the special area organised by Bellavita Expo, featuring over 40 high-quality Italian and Mediterranean brands in the food, wine, and beverage sectors. The stands offered a wide selection of products, ranging from artisanal specialties to well-known brands. Among the exhibitors, the collective representation of Monti Dauni from Apulia, brought by GAL Meridaunia, garnered significant interest with their excellence in producing wine, beer, cured meats, pasta, oil, and preserves. The presence of these companies further enriched the gastronomic offering of the event.
In addition to the positive participation and business results, this edition of Cibus Connecting Italy was also characterised by the agreement between Cibus and Tuttofood, signed by Fiere di Parma and Fiera Milano. This agreement contributed to creating a new trade fair context that facilitated the success of the event, projecting Fiere di Parma towards new challenges in the agri-food sector. "It is an extraordinary result that confirms the energy and vitality of the Italian agri-food sector," commented Antonio Cellie, CEO of Fiere di Parma.