Our interview with Miami Olive Oil


What is your main product? What makes it unique?

We are primarily Extra Virgin Olive Oil and Authentic Balsamic Vinegar of Modena producers with Head Quarters in Italy and olive groves in Italy and South America. The uniqueness of our Extra Virgin Olive Oils and Balsamic Vinegars are simply resumed in these valuable characteristics 1) GENUINESS; 2) AUTHENTICITY; 3) QUALITY; 4) TRACEABILITY and 5) AFFORDABILITY.
All our brands and products have been carefully chosen for its own uniqueness and quality. Besides authentic Extra Virgin Olive Oils and Authentic Balsamic Vinegar we also offer an exclusive assortment of artisan spreads, appetizers, olives, pasta and Italian frozen desserts.

Do you already have a presence in the market where you will exhibit with Bellavita?

No, first time we are approaching Illinois but we are excited about the opportunity to open new markets across the country.

What is your positioning within the market?

We are a Group with integrated operations based in Italy, U.S. and South America. We own an Olive Grove and Mill in Italy (Marche Region) and one in Argentina (Mendoza). Our manufacturing, storage and sales facilities provide a bridge between foreign growers and producers to introduce and market authentic high-quality gourmet products to the American continent and the Caribbean at a very competitive price,

What is your mission?

We collaborate closely with our clients to satisfy and exceed their expectations while aiming to establish a profound culture and affection for authentic Olive Oil and Balsamic Vinegar of Modena offering the best quality at the best competitive prices in the market.

What should Italian companies do to export better?

First and foremost, to keep the authenticity of their products basing the sales in the genuine quality and all the tradition behind each product. Italians are well recognized for producing high end goods and that is our best strength. We should take advantage of it selling real authentic and 100% Italian goods.

How important are communication and marketing in your company?

These tools are vital to the growth of our company. We are constantly investing to educate our customers with effective communication in the form of personal interactions to emotionally connect with them. ... Providing education to our customers is the foundation of our company’s marketing strategy. ...Trade Shows, presentations, sampling events, the internet and social media channels are all marketing pieces we use that are essential to succeed and take the company to the next level.

What are the growth strategies for your company?

The continuous development of new and innovative products, our unique private label program and the opening new markets in Latin America for our current products, We are relocating operations in a bigger location in Miami that will allow us to manufacture manage and supply higher volumes that will come with the expansion of the new territories.

What steps are you taking to reach international markets?

Relocating, acquiring new state of the art equipment and following all the USA requirements to export are just few of the steps involved in our expansion strategy. Our goal for 2020 is to have full presence across USA and to be at least in 5 countries in Latin America and the Caribbean markets.