The 2025 edition of the European Pizza Show took place on 26-27 November at EXCEL.
The 2025 edition of the European Pizza Show has concluded with outstanding results, reaffirming its status as the leading international trade event dedicated to the pizza industry and the wider HoReCa sector. Organised by Bellavita Expo in partnership with TuttoFood Milano and Cibus Parma, the event once again proved to be an essential hub for professional networking and industry development.
Held on 26-27 November 2025, Excel London was transformed into a one-of-a-kind meeting point, attracting more than 10,000 qualified attendees from 43 countries. Among them were key decision makers from major restaurant and pizzeria chains, independent restaurateurs, importers, distributors, speciality store owners, retail buyers and category managers, chefs and influential figures from the European gastronomic landscape. The event was also honoured by the presence of the Italian Ambassador to the United Kingdom, Inigo Lambertini.
More than 300 exhibiting brands took part, representing food and beverage, services, ovens, equipment and technology. Notably, the show saw a 75% increase in tech companies, confirming the strong upward trend in HoReCa digitalisation – from intelligent delivery systems and softwareassisted front-of-house management to applications powered by artificial intelligence.
SEE YOU ALL ON 18-19 NOVEMBER 2026!
Book a Stand/Sponsor
Dates & Times
Wednesday 18 November 2026 | 10:00 - 17:00
Thursday 19 November 2026 | 10:00 - 16:30
Venue
EXCEL London | Royal Victoria Dock, London E16 1XL
