If you thought that those personalised coca cola bottles were bad, prepare for the next level of food and drink packaging that’s set to hit the shelves in 2016. According… View Article
If you thought that those personalised coca cola bottles were bad, prepare for the next level of food and drink packaging that's set to hit the shelves in 2016. According to Mintel, this is what we'll all soon be buying. Let’s go digital Digital packaging will create a hyper-personal experience to “engage consumers on a local, personal and even emotional level”. Move over limited editions, next year crisp packets might start waving at you, or wine bottles could flash “just one drink”. And you only popped in for milk. Two-faced packaging What's in a name? Well, if the name’s 'chicken nuggets' then it could be around 20 different ingredients. As the world of food and health gets increasingly confusing, new labelling is set to (hopefully) make things a lot more clear. On-pack clutter spurting out how “natural” that pizza is will soon be replaced with clear communications about what you’re really buying. But in the case of chicken nuggets, maybe it’s better not to know. Bye bye cardboard box It seems that even cereal boxes have their day. Flexible packaging was a bit hit in 2015 - most prominently pouches - but Mintel thinks that the food industry is moving on to bigger, better and even more flexible things. Next-generation packaging will supposedly be in the shape of rigid/flexible hybrids, which will combine a great shelf presence with functional and environmental benefits. We’ll all go “green” In a day when there’s two hundred different types of pasta sauce to pick from, it seems that eco-packaging is set to finally get its moment. If the price and quality of two products are on par, then whether it has eco-packing will become the deciding factor, as consumers become increasingly empowered by their social consciousness. One size will no longer fit all Meals for one just got a whole lot sadder, as now your whole weekly shop may just scream "I'm single!". According to Mintel's food packaging trends, brands will begin offering an even greater range of pack sizes, so that shoppers can select the right size for themselves. Yet we’ll probably still have a cupboard full of half-used ketchup bottles and a pot of mustard from 1998. Technology takes over Benjamin Franklin once said that there’s only one thing certain in life: death and taxes. But that was before the world discovered technology. Much like everything else, packaging will also undergo the inevitable tech revolution, using NFC communications and low-energy bluetooth to uniquely engage with shoppers: “The mobile environment will become the new front line in the battle to win consumers’ hearts, minds and wallets.” All we need now is for robots to serve us at the till... Oh wait. Apparently that's set to happen soon too.