The most luxurious fruit and vegetables that Italy has to offer. If you want the best quality and best taste, OPO Veneto is the answer. Italy’s finest fresh produce.

Bellavita: What is your flagship product? What makes it unique?

OPO VENETO: Our flagship products are our radicchio: Radicchio di Treviso IGP, Radicchio di Castelfranco PGI and Radicchio di Chioggia IGP. These vegetables are not only nutritious but of such high quality only if produced in a territory rich in other plant and animal species in equilibrium with each other. That is why we apply the best techniques of cultivation, and constantly monitor them with water, soil and air, preserving as much of the environment and biodiversity as possible. All of these important factors is what makes our products really unique.

Bellavita: Bellavita enhances the regionality of products. What does your product tell us about your region?CARTINA_VENETO

OPO VENETO: Our products are an expression of the land where they are grown, thanks to the strong relationship between the people, the territory and products, so much so that this bond has been further enhanced and strengthened by the recognition of the PGI certification. Simply put, these Radicchio, tell us all the most genuine cultural and culinary traditions of our region: Veneto.

Bellavita: Is your company based more on innovation or history and tradition?

OPO VENETO: Our organization is based both on tradition – since we work with local products – and also on innovation, because we are always ready for change by implementing new, more effective and efficient practices that preserve biodiversity and safeguard the environment by improving the quality of our products . But we never underestimate the innovation regarding the packaging. We are always making it more and more functional, differentiating it to the various products which allow us to promote our quality products and enhance the values and organoleptic characteristics.

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