The National Restaurant Association (NRA) Show is the leading event dedicated to the Food & Beverage industry in the United States, now in its 102nd edition with 65,000 expected visitors from all over the world. Among the main attractions of the fair, the Bellavita pavilion dedicated to Italian F&B excellence has attracted the second highest number of qualified visitors from the Foodservice/Horeca, specialized retail, importers and distributors sectors since 2016.
Organized in partnership with Cibus, Bellavita Expo Chicago is hosting the Spanish pavilion by Ibérica Expo, representing a key appointment for all Italian and Mediterranean Food & Beverage companies. The US is in fact the first non-European market for the export of Italian food and wine products. The fair is also enriched by the Bellavita Awards competition, with over 300 buyers and industry professionals called to evaluate and award the best products present, and the masterclass program and educational activities of Bellavita Food & Wine Academy.