The National Restaurant Association (NRA) Show is the leading event dedicated to the Food & Beverage industry in the United States, now in its 103rd edition with over 50,000 qualified visitors from all over the world. Among the main attractions of the fair, in 2023 the Bellavita pavilion dedicated to Italian Food & Beverage products attracted the highest number of visitors from the Foodservice and HoReCa sectors as well as a considerably high number of specialised retailers, importers and distributors. The US is, in fact, the first non-European market for the export of Italian food and wine products.
Organised in partnership with Cibus - Fiere di Parma and TuttoFood Milano, Bellavita Chicago also hosts the Spanish pavilion of Ibérica Expo, representing a key event for all Mediterranean food and beverage companies. The fair is further enriched by the Bellavita Awards competition, with over 400 buyers, chefs and F&B industry professionals called upon to evaluate and reward the best products on display.