Prezzemolo & Vitale is your daily grocery shopping destination, where you can find authentic, traditional and genuine products - the result of a very careful selection by Giuseppe Prezzemolo & Giusi Vitale. The Sicilian company is at Bellavita Expo Warsaw, showcasing a selection of excellent products. Here is the interview with the owners:
• What is your flagship product? What makes it unique?
All our preserves Giú are Sicilian, without preservatives or colourants with prices accessible to all.
• What is your position on the market? What is your mission?
We try to reach a segment of customers looking for high quality products, natural, simple and without frills. Our mission is to bring the the consumer closer to a healthy diet. We promote this through quality products at affordable prices.
• What should Italian companies do to export effectively?
Have competent and reliable figures within the market they want to export to.
• Often Italian companies have exceptional products but they can not make themselves known abroad (problems with foreign languages, obsolete websites ...). What steps are you taking to reach foreign markets?
We have two points of sale in London through which we gain visibility and trust from our customers. Soon we will launch a very innovative website of online shopping in full "Italian style" , where consumers can do their daily shopping.
• What are the strategies for future growth?
We would like to introduce our GiuGiu brand to other European cities, so we are activating with participation in specialised exhibitions and we are analysing the possibility of creating other sales outlets in Europe.